Consuming fair trade products is easy. The hump that fair trade faces is the perception of ease. Fair trade needs to catch up with a world where the most successful products are advertised as easy. I thought this challenge would be a lot more difficult then it was. Now thats its over, I realize fair trade is easily accessible, and worth the extra pennies that I end up loosing in my coach anyways. I didn't even realize it was over (today is the 21st not the 13th). Give it a try, day by day you soon realize how easy it is, until, it just becomes normal.

- Jonathan